February 2012 Archives

Target and Predictive Analytics

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This was an interesting and funny Colbert Report about how Target "knows" a lot about its customers. Of course we know this as predictive analytics. What I found hilarious was the father who complained that his daughter was getting "baby coupons" by mistake, when in fact her spending patterns at Target revealed she was pregnant. Enjoy! Link to the video if doesn't show up for you: http://www.colbertnation.com/the-colbert-report-videos/408981/february-22-2012/the-word---surrender-to-a-buyer-power

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