Blog Traffic Analysis Using Data Mining
Yes, you read correctly. You can data mine your blog’s traffic using a simple web statistics data collector like Google Adwords. I’m doing it right now for Neural Market Trends and I’m finding out some very interesting information.
I found out that:
- Tuesday’s are my busiest days.
- The optimal amount of posts per day should be 2.
- The most popular post category happens to be my posts about Forex and YALE.
A lot of the above information I gleaned from a Google Adwords data dump that I put into an Excel Pivot Chart report. There’s no neural net magic behind that and you could do this quite easily yourself. Its when I built a neural net and mined the data that I discovered some unique relationships. These relationships should help me tweak my content to better serve my readers.
One of the things I learned from this little exercise is that I have a selective group of readers on Saturdays. Welcome! :)Don't forget to sign up for our monthly newsletter on Data Science and RapidMiner here!