February 6, 2007

Blog Traffic Analysis Using Data Mining

Yes, you read correctly. You can data mine your blog’s traffic using a simple web statistics data collector like Google Adwords. I’m doing it right now for Neural Market Trends and I’m finding out some very interesting information.

I found out that:

  • Tuesday’s are my busiest days.
  • The optimal amount of posts per day should be 2.
  • The most popular post category happens to be my posts about Forex and YALE.

A lot of the above information I gleaned from a Google Adwords data dump that I put into an Excel Pivot Chart report. There’s no neural net magic behind that and you could do this quite easily yourself. Its when I built a neural net and mined the data that I discovered some unique relationships. These relationships should help me tweak my content to better serve my readers.

One of the things I learned from this little exercise is that I have a selective group of readers on Saturdays. Welcome! :)

Don't forget to sign up for our monthly newsletter on Data Science and RapidMiner here!


Google Analytics Tutorial blogging Traffic


Next post
Search Engine Optimization (SEO) and Data Mining I posted about the power of Data Mining when analyzing your blog’s traffic and how to maximize your Google Adword advertising relative to your