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Product Qualified Lead Model - The Review

One of the big corporate strategy things I worked on was developing and putting into production a PQL model. It was essentially a propensity to buy model that analyzed usage patterns on the RapidMiner software platform and bucketed new downloaders into those that were likely to buy or not buy. It was incredibly successful and helped the sales team focus on thier leads better.

My former colleague Tom shares his thoughts on it since it’s been in production for over a year now. Here are my interesting tid bits.

Posted on 25/8/2017   #PQL     #Data Science     #Thoughts  

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