Custom Reports in Google Analytics

Recently I imported some custom reports in Google Analytics that I found online. They have been eye opening indeed!  My most favorite ones are the Profit Index and Time of Day custom reports.

Profit Index

Google Analytics assigns a page value to each and every page you have, provided you use Goals. Without using Goals, this won’t work! In my previous post, I wrote about how I started using Goals to see how readers interacted with my site. I arbitrarily assigned a value of $1 each time the reader clicked on a tag or stayed on a post for more than 5 minutes.

I began searching through Google to see if could find a way to lower my bounce rates because I switched back to WordPress (that’s for another post altogether).  As soon as I switched back, I noticed an increase in bounce rates and that bothered me.

I found out that bounce rates are really just people going to one page (usually my home page) and then dropping off. The majority of the visitors have no desire or incentive to continue through the site. The ones that do usually end up on my Tutorial or Archive page.

In my sleuthing I found something called the Profit Index. This is a fantastic report you can build for you Google Analytics as a custom report. The Profit Index can show you what posts have a high value but have the highest bounce rates! You can also see which pages have the highest Adsense revenue vs bounce rates. Once you know where the problem is, you can work to fix it.

pagevaluevsbouncerate

For the most part all my posts are incredibly sticky and OK page value vs bounce rate, but I never dreamed that the Stock Trend Following post has such a high drop off rate.

Time of Day

This custom report is a fun one for me. It let’s me look at what time of day readers come to my site, what day the come to my site, and most importantly what time AND day they come to my site. Originally written by Dan Barker, it’s very enlightening for me!

timeofdayweek

Over the course of the last 30 days, my most popular visit days have been Thursdays at 11AM, 1PM, and 5PM. The numbers change when I look at them from across the year but Thursday at 11AM appears to be the winner. Is it any wonder why I scheduled this post for today and at this time?

Note: Day 0 is Sunday.

Get Custom Reports in Google Analytics

Getting custom reports in Google Analytics is pretty easy if the creator has shared them. With the exception of the Profit Index, the Time of Day report is shareable and easy to install in your Google Analytics dashboard. You can easily rebuild the Profit Index report by following the instructions on the their website, it’s pretty easy but eye opening!

If you want more reports, just visit this page here. They have some great free ones!

 

Rebuilding a Blog – Part 4

In this post I wanted to review some goals I created in Google Analytics. These goals were created to see how people are interacting with my site.

Goals

I created a total of 7 goals:

The chart shows some interesting results. I have any amazing amount of sticky time and people read more than 1 post. This makes me think I should abandon Google Ads and sell some space on my own.

On top of this, there’s some activity in the use of the search box and people do click on the Tutorial tags. No one cares about the SEO, and RSS.

Alerts

I like looking at Google Alerts. It’s nice to see that all things are green and there is some activity in new users and page sessions.

Overall, things are improving here but the lack of tag click – except the Tutorials tag – leads me to guess that:

  1. People don’t care about those tags, or
  2. People don’t know enough about navigating to those tags.

Next Steps

I think I will make some small navigation changes to allow users to search via tags OR via the search box. I’ll examine my top read content and determine which articles need to be refreshed” in my next post.

This post on rebuilding a blog is continuation of my previous post.

Rebuilding a Blog – Part 1

My whole buy a roll of film using Google Adsense experiment is turning out to be an eye opening one. It’s eye opening in the sense of scary. I took a look at my Google Analytics data from the start of this year through June 30th. It’s easy to see that my engagement is dwindling away.

When I actually add a trend line, I can confirm that the trend is down.

Further, If I look at the most popular blog posts it’s easy to see that it’s my RapidMiner Tutorials (milkshake) that brings all the readers to the yard.

Since I’m now spending my time on the RapidMiner Community and won’t be posting Tutorials here anymore, I expect this blog to die a very slow and painful death.

Unless I step in and stop it.

How? By rebuilding this blog and remaining relevant.

I’m starting a multi part series on how to rebuild a blog, gather metrics, and measure success. I’ll use the revenues I generate from Google Adsense and various conversion rates to gauge how well I’m doing. Of course, I’ll add a dash of Data Science in there as well using my favorite tool: RapidMiner.