Below you will find pages that utilize the taxonomy term “Marketing”
Apple just did something wonderful for your privacy in the next iOS release, it’s making Identifier for Advertisers (IDFA) an ‘explicit’ opt-in function now. What the heck is IDAF and what does it mean to me? IDAF is a sinister process where apps share your data with marketers so those marketers can optimize ads and get more people to use the app. That’s all fine and good if you decide to opt-in.
I’ve been meaning to write about the importance humility and equanimity in sales. From my personal past observations, it seems these are attributes only a few sales people have.
What is humility and equanimity?
Humility is defined as:
“a modest or low view of one’s own importance; humbleness.”
Equanimity is defined as:
“mental calmness, composure, and evenness of temper, especially in a difficult situation.”
##The Monkey Brain
Bless me Father for I have sinned. Please forgive me for my content creation and management sins. Yes, I admit I’ve have mismanaged good content for the sake of expediency. Often I’ve have ignored how my readers consume my evergreen content. For that I beg for your absolution. I promise, on my CMS’s grave, not to stray from the path of good content creation and management again. Amen.
Today It’s been almost 10 years since I started this blog and its gone through many evolutions.
I recently read a great article on the Freemium model that resonated with me. It kept me thinking for several days afterwards about how some startups with freemium models “made it” and how others failed. The difference between success and failure has become a very fine line indeed.
I completely get it, it’s all about how many users your product or service has. The rationale has always been that more users == more revenue and many startups created wonderful free products (i.
Recently I imported some custom reports in Google Analytics that I found online. They have been eye opening indeed! My most favorite ones are the Profit Index and Time of Day custom reports.
Google Analytics assigns a page value to each and every page you have, provided you use Goals. Without using Goals, this won’t work! In my previous post, I wrote about how I started using Goals to see how readers interacted with my site.
I think it was back in 2010 when I met up with an old high school classmate. Let’s call her “T,” and she was in between marketing jobs. I reached out to her because we had an opening for a CMO at my old engineering firm and thought she would be great for it. She had recently worked on some really cool NGO campaigns and I liked her forward thinking.
If you asked me 2 years ago if I’d be working in Sales at a high tech startup, I’d say you were nuts! Fast forward to today and that’s exactly what I’m doing. Today I’m a Sales Engineer at an advanced analytic startup.
What exactly is a Sales Engineer? Wikipedia defines it as a hybrid between Sales and Engineering, an interesting combination indeed. I live in a Goldilocks world of solving problems and selling the solution.
The one thing that is as important as your product is your messaging about it. In some ways, messaging is more powerful because if no one knows how great your product is, you’re toast. To illustrate my point, let’s investigate the phrase “the medium is the message.” Originally coined by Marshall McLuhan, Marshall tells us the the medium (product) and message are one of the same. Your message becomes your product and your product becomes your message.
One of the video tutorials I'm working on is how to build and use a direct mail marketing model using a Decision Tree learner. Rapidminer can be used for small, medium, and larger marketers as a data discovery tool that helps them understand the buying habits of their customers, and where to target their efforts. A Decision Tree model helps segment your market and identify the "sweet spot" in your customer base.