I think somewhere on this site I blogged about how I got started brewing beer. It’s been a fun hobby and works well with my new bread-making skills. Without sounding like a hipster, I’m not a fan of Budweiser beer. Never have and never will be, I think it’s piss beer.
That said, I am a big fan of their fermentation processes. They are expert brewers and I read somewhere that they keep their lager fermentation process stable to 0.1C. That’s freaking amazing considering when I ferment lagers it’s in the Winter and down in a cold part of the basement.
I know that Budweiser got acquired a few years ago by InBev and I wanted to see how they are fairing in this Covid19 pandemic. I was surprised that they’re taking such a beating!
But it makes sense as to why their missing earnings, Covid19 stopped people from going to bars and out into public.
I always thought that alcohol is a recession-proof type of product. You drink in good times and you drink in bad times. From what my Facebook friends post, we’re all turning in lonely alcoholics these days. Everyone is staying home and drinking more than usual. That’s incredibly bad for our health but it doesn’t seem to translate to better earnings, contrary to what I expected. Then again, this Covid19 is not what I expected either.
It could also be that Americans are starting to become more discriminating consumers. The whole SlowFood and Farm to Table movement are generating a lot of demand for local beers and unique brews. One of my neighbors runs a great local brew review site, so you should check it out here.
I think BUD will start recovering right before life goes back to normal (fingers crossed). In the meantime, buy some brewing equipment and brew beer yourself! It’s fun and the beer tastes better, even if you mess it up.
On a side note: I visited the InBev brewery when I was in South Africa a few years ago. The beer was piss too but it was fun. Here I am with Nelson Mandela.