The best startups have a ‘Do It Yourself’ attitude. When a problem arises, no one get’s assigned the task to solve it. The team jumps right in and gets to work. There’s always a sense of ownership and a sense of pride. They build new things because it’s cool. They think of ways to make things better and make it happen. They are the ‘Makers’, and for lack of a better word, they make $hit happen.
The Makers are usually a small group, they are the creative people. A larger group of consumers are the ‘Takers.’ The Takers are both good and bad, so let’s discuss the Makers and Takers.
Years ago, and I mean years ago, I was in a Punk Rock band. I play bass and we gigged around New York City back in the early 90’s. New York City seem so much grungier than it is today and many of my old haunts have closed up and gone away. My bandmates and I even recorded our songs and we printed a few printed a few 7” records. This was back when CD’s just came out and there was no such thing as Apple Music. You actually had to go to a place like Tower Records to buy music.
Marty was our first singer and he was the classic punk rocker. He had a mohawk, some self made tattoos, never showered, and lived to prank “the man.” He was cool to hang out with when you’re in your early 20’s, but not so cool when you have to work a 9 to 5 and need to support a family.
One night, in a flash of Marty clarity, he said something to me that I’ve never forgotten. He said,
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