Calling all marketers! In this video we discuss how we can use build a decision tree with RapidMiner to help us find “sweet spots” in a particular market segment. This video tutorial uses the RapidMiner direct mail marketing data generator and a split validation operator to build the decision tree.
Note: This video was made using RapidMiner 5.o but it’s still applicable with the current versions. The only thing that has changed is how the GUI looks, it has a more modern feel now.