I'm busy with revamping this website, trying to rebuild its traffic. I spend my free time analyzing Google Analytics and checking Google Webmaster. This so I can start hacking my blog to be more SEO friendly. Here are four things that I learned so far.
Using Online SEO Health Checkup Sites
There are many out there and they do provide a good "freemium" service. Just plug your URL into them and they'll tell you how to tune up your site. For example, I found a few CSS snags when loading on a mobile device that took a few minutes to correct. Next I found a few broken links and missing social media cards. Just do a google search for "SEO Health Checkup" or "SEO Analyzer," there's dozens out there.
Your choice of blog platform will also help or hurt your SEO. Through my analysis at these above mentioned sites, I found out that Blot.Im is out of the box SEO friendly. That was a pleasant surprise and made my SEO tuning easy.
I know with Wordpress or other PHP based blog platforms you have to install plugins and keep up to date with them. I take the easy way out and focus on simple permalink structures and tagging.
Write for ease of reading
You must learn to write in an easy to read way for your readers. To aid me in this I downloaded the Hemingway Editor app. This app helps me write short, declarative, and direct sentences. It makes reading my blog easier. Do I do it everytime? No but I should.
Another readability item is writing at a low grade level. A lot of times anything data science or financial market related tends to be high grade level reading. When I use the app, I can see what level I'm writing at and I shoot for Grade Level 5 or 6.
Use headings in your post
I scratched my head when I read about this one. Not having different headings in your blog post affects your SEO. Going forward I'll break up my posts into different headings and sections.