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Posts: 6

Rebuilding a Blog - Part 4

This post on rebuilding a blog is continuation of my previous post.

In this post I wanted to review some goals I created in Google Analytics. These goals were created to see how people are interacting with my site.

Goals

I created a total of 7 goals: Sticky Time, how many readers stay on the site for 5 minutes or more Read more that 1 post, self explanatory Click on SEO tag, how many readers click on http://www.neuralmarkettrends.com/tagged/SEO Click on Tutorials tag, how many readers click on http://www.neuralmarkettrends.com/tagged/Tutorials Click on All tags, this one is bunk so ignore it. Click on RSS feed, how many users click on the RSS feed link * Use the search, how many readers use the search box

The chart shows some interesting results. I have any amazing amount of sticky time and people read more than 1 post. This makes me think I should abandon Google Ads and sell some space on my own.

On top of this, there's some activity in the use of the search box and people do click on the Tutorial tags. No one cares about the SEO, and RSS.

Alerts

Although this will be deprecated soon my Google, I do like to look at this. It's nice to see that all things are green and there is some activity in new users and page sessions.

Overall, things are improving here but the lack of tag click - except the Tutorials tag - leads me to guess that:

  1. People don't care about those tags, or
  2. People don't know enough about navigating to those tags.

Next Steps

I think I will make some small navigation changes to allow users to search via tags OR via the search box. Next post I'll examine my top read content and determine which articles need to be "refreshed."

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Latest Writings Elsewhere for September 2016

Just a quick list of the content I've created some place other than this blog. This current list is 100% RapidMiner related but I'd like to branch out into guest posting. If any of my readers would like a guest post on their blog or site from me, then contact me (tom %at% neuralmarkettrends %dot% com).

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Rebuilding a Blog - Part 3

This post on rebuilding a blog is continuation of my previous post.

My new SEO strategy is starting to pay off and I owe it all to tweaking the Blot.IM templates. I spent time changing the templates for better metadata and tag handling, and it appears to be working. The biggest results is that my bounce rate has dropped massively.

I've also added in some goal metrics which I'll review next month, but I'm tracking how readers navigate through my blog. I want to know if they're getting hung up on some things and using the tags.

August 2015 vs August 2016

For this post I wanted to evaluate August 2016's traffic to August 2015 traffic. The screenshot below shows some improvement but also some more work that needs to be done.

The Good News

The good news is that I have more sessions, users and % new sessions than last year. Coupled with a really great drop in bounce rate, I think this was a big win for me and this blog.

The Bad News

The bad news is that my pageviews, pages per session and average session duration is down. However, it's still NOT that bad considering that visitors look at 3 pages per session and spend an average of over 2 minutes on my site. That's pretty high engagement!

Next Steps

My next steps is to work on increasing the pageviews and pages per session numbers.

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Rebuilding a Blog - Part 2

What's not surprising is that my readers come from all over the world. The map below are where they came from in the first half of 2016. The majority of them came from the USA, followed by Europe, and then Asia. This does not come as a surprise and makes complete sense because the users were searching for RapidMiner Tutorials.

Neural Market Trends Reader Locations

As a continuation to my previous post, I'm still sleuthing through my Google Analytics data trying to understand what is happening and why. Mostly I want to figure out a strategy so I can succeed in my "roll of film quest" but if yesterday's post was an indicator, my quest is off to a rough start!

Mobile Traffic

I got curious as I dug through my Google Analytics data. How are my readers interacting with my site? Is it mobile or is it desktop. Once again, the results aren't surprising. 11.88% visit my site from mobile devices but the overwhelming majority (88.12%) is a desktop or tablet.

Neural Market Trends Mobile User Map

Neural Market Trends Mobile Sessions

Smartphones are becoming ubiquitous and if my kids and nephews are an indicator, the desktop will go away one day. With technologies like AirDrop and Chromecast, do we really need a desktop to consume content? In the future, probably not. I think that mobile friendly blogging is a must in the near future here so this as part of my blog rebuilding, I will focus on making this site more "pro-mobile."

New vs Returning Readers

The following chart is truly interesting. The rate of returning mobile users is the same as the rate of returning desktop/tablet users.

Neural Market Trends New vs Returning Users with Mobile Pie Chart

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Rebuilding a Blog - Part 1

My whole "buy a roll of film using Google Adsense" experiment is turning out to be an eye opening one. It's eye opening in the sense of scary.

I took a look at my Google Analytics data from the start of this year through June 30th. It's easy to see that my engagement is dwindling away.

When I actually add a trend line, I can confirm that the trend is down.

Further, If I look at the most popular blog posts it's easy to see that it's my RapidMiner Tutorials (milkshake) that brings all the readers to the yard.

Since I'm now spending my time on the RapidMiner Community and won't be posting Tutorials here anymore, I expect this blog to die a very slow and painful death.

Unless I step in and stop it.

How? By rebuilding this blog and remaining relevant.

I'm starting a multi part series on how to rebuild a blog, gather metrics, and measure success. I'll use the revenues I generate from Google Adsense and various conversion rates to gauge how well I'm doing. Of course, I'll add a dash of Data Science in there as well using my favorite tool: RapidMiner.

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