MQL's continue to die and PQL's grow

It would appear that the death of MQL's is gaining steam. PQL's seem to be all the rage now. Many of the fastest growing SaaS teams over the last 10 yrs have leveraged the concept of the PQL (Product Qualified Lead) but they rarely talk openly...

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Terrible Tom

I joked about being the "Terrible Tom" persona but the core message from Tom Wentworth's post is about organizational alignment. .@twentworth “When Marketing Personas Fail” by @twentworth12 https://t.co/M7mtnviISH— Jess Iandiorio (@JessIandiorio)...

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Content Creation and Management

Bless me Father for I have sinned. Please forgive me for my content creation and management sins. Yes, I admit I’ve have mismanaged good content for the sake of expediency. Often I’ve have ignored how my readers consume my evergreen content. For...

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The Freemium Devil

I recently read a great article on the Freemium model that resonated with me. It kept me thinking for several days afterwards about how some startups with freemium models “made it” and how others failed. The difference between success and failure...

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Custom Reports in Google Analytics

Recently I imported some custom reports in Google Analytics that I found online. They have been eye opening indeed! My most favorite ones are the Profit Index and Time of Day custom reports. Google Analytics assigns a page value to each and every...

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August 2016 Blog Income Report

I had a better month. I made a whopping $3.62, most of it through a single click! I was on track to be just as bad as July but my SEO changes have started bringing in more traffic. I did make one big change that will affect the Google …

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July 2016 Blog Income Report

This month I made less in Google Adsense than I did the previous month. This month I generated $0.83. This sucks and at this rate I can't even buy one single roll of film, EVER!

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