MQL's continue to die and PQL's grow

Posted on Mi 01 März 2017 in misc • Tagged with Marketing, Sales, PQL, MQL • 1 min read

It would appear that the death of MQL's is gaining steam. PQL's seem to be all the rage now.

Many of the fastest growing SaaS teams over the last 10 yrs have leveraged the concept of the PQL (Product Qualified Lead) but they rarely talk openly about it as it …

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Terrible Tom

Posted on Di 21 Februar 2017 in misc • Tagged with Marketing, Sales • 1 min read

I joked about being the "Terrible Tom" persona but the core message from Tom Wentworth's post is about organizational alignment.

The hard but important part is to not just aligning Sales and Marketing …

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Content Creation and Management

Posted on So 18 Dezember 2016 in misc • Tagged with CMS, Content Creation, Content Management, Marketing • 7 min read

Bless me Father for I have sinned. Please forgive me for my content creation and management sins. Yes, I admit I’ve have mismanaged good content for the sake of expediency. Often I’ve have ignored how my readers consume my evergreen content. For that I beg for your absolution …

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The Freemium Devil

Posted on So 11 Dezember 2016 in misc • Tagged with Marketing, Sales, Venture Capital • 4 min read

I recently read a great article on the Freemium model that resonated with me. It kept me thinking for several days afterwards about how some startups with freemium models “made it” and how others failed.  The difference between success and failure has become a very fine line indeed.

I completely …

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Custom Reports in Google Analytics

Posted on Do 03 November 2016 in misc • Tagged with Blogging, Marketing, SEO, Traffic Generation • 2 min read

Recently I imported some custom reports in Google Analytics that I found online. They have been eye opening indeed!  My most favorite ones are the Profit Index and Time of Day custom reports.

Google Analytics assigns a page value to each and every page you have, provided you use Goals …

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