MQL's continue to die and PQL's grow

Posted on Mi 01 März 2017 in misc • Tagged with Marketing, Sales, PQL, MQL • 1 min read

It would appear that the death of MQL's is gaining steam. PQL's seem to be all the rage now.

Many of the fastest growing SaaS teams over the last 10 yrs have leveraged the concept of the PQL (Product Qualified Lead) but they rarely talk openly about it as it …


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