MQL's continue to die and PQL's grow

Posted on 2017-03-01 in misc • Tagged with Marketing, Sales, PQL, MQL • 1 min read

It would appear that the death of MQL's is gaining steam. PQL's seem to be all the rage now.

Many of the fastest growing SaaS teams over the last 10 yrs have leveraged the concept of the PQL (Product Qualified Lead) but they rarely talk openly about it as it …

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