Product Qualified Lead Model - The Review

One of the big corporate strategy things I worked on was developing and putting into production a PQL model. It was essentially a propensity to buy model that analyzed usage patterns on the RapidMiner software platform and bucketed new...

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MQL's continue to die and PQL's grow

It would appear that the death of MQL's is gaining steam. PQL's seem to be all the rage now. Many of the fastest growing SaaS teams over the last 10 yrs have leveraged the concept of the PQL (Product Qualified Lead) but they rarely talk openly...

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