Terrible Tom

Posted on Di 21 Februar 2017 in misc • Tagged with Marketing, Sales • 1 min read

I joked about being the "Terrible Tom" persona but the core message from Tom Wentworth's post is about organizational alignment.

The hard but important part is to not just aligning Sales and Marketing …

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The Freemium Devil

Posted on So 11 Dezember 2016 in misc • Tagged with Marketing, Sales, Venture Capital • 4 min read

I recently read a great article on the Freemium model that resonated with me. It kept me thinking for several days afterwards about how some startups with freemium models “made it” and how others failed.  The difference between success and failure has become a very fine line indeed.

I completely …

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What does Value mean?

Posted on Di 08 März 2016 in misc • Tagged with Sales, Marketing, Value • 2 min read

Last week I shared a few thoughts around what it takes to be a Sales Engineer in a high tech startup. My last thought, around understanding value, begs for a full post on that subject.

I hear the word "value" thrown around so often that I wonder if it has …

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A day in the Life of a Sales Engineer

Posted on Mi 02 März 2016 in misc • Tagged with Sales, Pre-sales, Marketing, Career • 3 min read

If you asked me 2 years ago if I'd be working in Sales at a high tech startup, I'd say you were nuts! Fast forward to today and that's exactly what I'm doing. Today I'm a Sales Engineer at an advanced analytic startup.

What exactly is a Sales Engineer? Wikipedia …

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The Medium is the Message

Posted on Mo 22 Februar 2016 in misc • Tagged with Marketing, Sales • 3 min read

The one thing that is as important as your product is your messaging about it. In some ways, messaging is more powerful because if no one knows how great your product is, you're toast. To illustrate my point, let's investigate the phrase "the medium is the message." Originally coined by …

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